adidas – The Blacklist 2023


adidas x Chivas


A 360 campaign highlighting black talent across various industries.

Every year we create "The Blacklist" which aims to celebrate the innovative and versatile ways young Black professionals currently exist. Showcasing influential and impactful trailblazers, from Poets to sportsmen, travellers, wellbeing professionals, app founders and more. At GUAP Agency we developed the creative direction, handled production and distribution of the campaign
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