Adidasx Arsenal – Carnival Jersey Launch


Adidas x Arsenal


Localised product launch campaign integrating authentic culture and representation.

It had been 2 years since Notting Hill Carnival took place in London, so the needed to be commemorated. adidas decided that they would mark the occasion through a limited edition shirt with vibrant colours to pay tribute to the bold Caribbean & Jamaican patterns, they wanted to honour the Arsenal fan base which originate from this part of the world and have a strong presence in North London. As part of the shirt release Adidas asked us to create a social film with Caribbean talent from our network. We landed on working with Dj Jordss, Founder of Girls Can’t DJ and Romario Chevoy, Stylist and Dancer. We created a film that touched on community, heritage and tied this all together with the crossover of football.

View the video we created below:

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