Developing and managing a community programme supporting the diverse creatives

adidas came to GUAP with the following aims:Make adidas a brand that represents and supports the creative community in London, create a network of diverse & emerging creatives and build an annual program and finally cailitate the developmnet of emerging creatives and be a positve catalyst in the journey of the next generation of talent. We created The Originals Network, a 1-year development program for emerging creatives in London. It comprised of workshops, networking opportunities and events with involvement from adidas team and more. In addition to these exclusive experiences, GUAP and adidas provided access to product, resources/facilities, press opportunities and paid creative commissions.
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