Activating a product through online and offline activity.
OFFSPRING briefs are often lead by community and the adilicious brief was no different.
The adidas team at OFFSPRING were working on a UK campaign that tied into a wider global theme. In 12 cities in the the world adidas selected the most hyped, connected and locally relevant food spots in each of our key cities to create new incarnations of our most iconic silhouettes – In London the hype was Trap Kitchen.
To celebrate the launch of a new Forum Low 84 collaboration that adidas were making in collab with Trap Kitchen, they asked us to create an online campaign (film) that would be accompanied by an activation.
Bringing the adilicious story to London, we also teamed up with adidas, OFFSPRING and Prince aka Shakka, the founder of Trap Kitchen, to create an exclusive community event celebrating the launch of the ‘adilicious’ Forum Low.