Our team consists of creatives in-house as well as freelancers within our community.
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G-A is where creativity & diversity meets purpose: creating raw, authentic & culturally impactful work.
We help our brand partners achieve their goals effectively. Our in-house team work alongside our community to co-create powerful, authentic, and effective content.
GUAP Agency was birthed to fill the gap between traditional agencies, media, and an ever-growing diverse youth audience. Many traditional agencies working within youth spaces often neglected the same audience behind the scenes, were not from the audience they were trying to reach, or did not understand how to speak to audiences that were traditionally underrepresented e.g Black Audiences.
GUAP saw this as an opportunity to not only bring real representation to the industry but also to give creators from that audience the opportunity to work on groundbreaking campaigns, with major brands.
Research & Insights
Understanding hard to reach/underrepresented audiences can be difficult. We ease this process and are able to speak to many micro-communities on behalf of our partners.
Understanding hard to reach/underrepresented audiences can be difficult. We ease this process and are able to speak to many micro-communities on behalf of our partners.
Ideation & Creative Direction
Don’t have an idea? We at GUAP work together with the audience you are trying to reach to create ideas that connect authentically.
Don’t have an idea? We at GUAP work together with the audience you are trying to reach to create ideas that connect authentically.
Talent Casting
Our connection to GUAP gives us unparalleled knowledge in finding the right influencers & talent to work with, both on screen and behind the camera.
Our connection to GUAP gives us unparalleled knowledge in finding the right influencers & talent to work with, both on screen and behind the camera.
Photography & Video Production
Working with the best emerging creators within youth culture, we are able to conceptualise and create captivating content ranging from video to photography and more.
Working with the best emerging creators within youth culture, we are able to conceptualise and create captivating content ranging from video to photography and more.
Event Production
Hosting experiences within youth culture is something we do several times a year. We are able to curate these same experiences with our partners who may be looking to inspire or entertain youth audience
Hosting experiences within youth culture is something we do several times a year. We are able to curate these same experiences with our partners who may be looking to inspire or entertain youth audience