Reebok #SportTheUnexpected

Reebok Sport The Unexpected

GUAP created compelling content connecting London culture to the Reebok’s brand story.


#SportTheUnexpected brought some of London’s leading creatives to celebrate the release of the Reebok Club C’s. Set in 3 of London’s leading black nail salons – the content explored how these creatives use their style & nails to stand out from the crowd and how they show their individuality in ‘unexpected’ ways.

Each partner was selected for their authentic alignment with London urban youth culture, and Reebok’s brand attributes – being bold, creating your own lane and living uninhibited lives.

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