Nike London On Air


GUAP created a 360-campaign for the launch of Nike London On Air competition, engaging London’s creative youth.

In April 2018 Nike Launched #LONDONONAIR – a campaign that engaged london youth in the Nike footwear design process. It gave the youth the opportunity to create and submit their very own concept for a City Air Max; a chance to create the ultimate Nike Air Max that represents London.
Nike wanted to work with a selection of Media Parntners to support the London: ON AIR activity through scheduled content and experiences at different stages of the campaign.As media partners, we created social assets to share information on the competition and prompt our audience to sign up to the work, curated an event and announced the winner. We also created original content with the winner.
For the exhibition we handpicked 4 emerging creatives to discuss how they use colour in their work, as well as giving them the opportunity to exhibit their art. It was hosted by presenter Samuel Eni and included  Courtney Dailey, VP Creative Director for colour at Nike doing a talk on the role of colour in design.

Successfully contributed to the launch and deliverance of the #LondonOnAir campaign


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