GUAP created a social campaign engaging fashion enthusiasts to create at home during the Covid-19 Lockdown.


During the Covid-19 Lockdown period – we created #GUAPLOOKS – a ongoing competition where our audience styles themselves based on themes set by the GUAP Fashion team. To launch we teamed up with Converse to ask our audience to create stylised looks on the 80’s, 90’s and 00’s eras, influenced by Converse’s new release – the pro leathers. This is also alligned with Converse’s brand message during this period, which was “CREATEATHOME”, trying to enable young creatives to stay creative during the time.

“the challenge with GUAP created a significant jump in Create at home love + activity on the platform” – Jesse Stollak/Converse Global CMO



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