Together We Move – Kurt Geiger
This new collaboration with GUAP represents a real departure from Kurt Geiger’s traditional, in-house creative process as the brand endeavours to authentically engage with young Londoners, connect with its Gen Z customer base and join forces with a rising London-based company championing the work of underrepresented creatives.
The collaborative campaign – ‘Together We Move’ – involves a series of films and stills Following a group of Londoners as they link up and explore their city.
Referencing Kurt Geiger’s London roots, the campaign acts as an ode to the brand’s hometown as well as echoing a reestablished spirit of friendship, community, celebration and connectedness which have largely been lost to the pandemic over the past year.
February 17, 2022